Small is the New Big

January 21, 2007

Seth Godin’s podcast at PodTech is about his new book and the use of social media to think and act small in order to be big. As funny as this may sound, it really does makes a lot of sense when you listen to the audio:

He goes on to talk about how social media is re-shuffling the deck for online marketing and how it is truly important to be super remarkable in micro communities that are personal and relevant to the industry you are in. If you are truly remarkable, then these online micro communities will spread from one community to another. I am totally with Seth on this and look forward to reading the book.

Click here for transcript.

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.