December SEM Resource of the Month
December 31, 2006
Seth Godin’s Permission Marketing: Strangers into Friends into Customers is a true classic and the SEM resource of the month. The book was first published in 1999 and it shows no signs of dating.
By focusing on turning strangers into friends, and friends into customers, Seth Godin breaks from the norm of ‘Interruption Marketing’ that we have become so used to both online and off. He shares some great concepts for blogging and business in general.
“By talking only to volunteers, Permission Marketing guarantees that consumers pay more attention to the marketing message,” he writes. “It serves both customers and marketers in a symbiotic exchange.”
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