Search Marketing Standard Fall Magazine
September 11, 2007
As Jim Morison once drunkenly sang 'Summer's almost gone' and to confirm just that came the arrival of the Search Marketing Standard's Fall Magazine onto my doorstep. Nevertheless it is was packed full semy goodness and here's a quick overview as to what stood out for me:
Article 1) Search Engine Market Share "“ Google Still Stands Tall in the UK
Tall as in super-size tall, with a whooping 79.38% of the market share and leaving Yahoo in its shadows in second place at 7.72%. That makes Google nearly 10 times more popular than Yahoo and MSN trails in third at 5.28%, with Ask and all its offline marketing (UK) just behind in fourth with 4.87%
This is not really surprising, although I think it really does depend on the industry that you are in and the type of product or services that you offer. It is not unusual for Yahoo to be closer to 30 - 40% for certain queries or fewer than 1% for more technical ones, so it’s good to be aware!
Article 2) What do SEM Professionals keep in their Toolkits?
The 'What do busy SEM Professionals keep in their Toolkits' article is a pretty handy one, with lots cool SEM tools and the two that I found both new and useful "“ courtesy of Andy Beal are:
Article 3) Integrating SMM into SEM
Yes Cameron Olthuis has produced another great piece which is all about integrating your every day search engine marketing efforts into social media marketing.
For those new to SMM, you may want to checkout the social media marketing post I knocked up late last year. Essentially Cameron breaks down SMM into two distinct entities, linkbaiting and reputation management.
The Search Marketing Standard Magazine is a worthy read for any search marketer and if you are interested in subscribing, shoot over to their blog.
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