OneBox and Local Business Listings

February 28, 2007

February SEM Resource of the Month

The OneBoxer blog is this month's SEM resource of the month. Why? Well it's great a place to get practical advice in getting listed in Google's Golden OneBox.

And with Google's announcement last month to include Local Results in the Golden OneBox, I thought it was about time I delved in a little deeper to see what it’s all about.

This really is a truly awesome opportunity for local businesses to get super high listings in a (arguable) non-sweat 'location "“ trade/services' Google search.

Let's see an example for 'London Plumber':

You can see the OneBox results sits proudly mapped between the sponsored listings and natural results. Brian Mark, author of the OneBoxer, dishes out plenty of useful tips, mostly relating to Froogle and Google Base "“ although you will find much of which can also be applied for local businesses and OneBox results.

And the Sign-up Process?

Slow, but easy. You need to setup an account at Google's Local Business Center. You will then be sent a PIN in the post to verify your businesses location, which takes about 2 weeks.

Be sure that you enter all your optimised business details correctly first time, as alterations after verification require a new PIN to be re-sent and a further two weeks wait as I have recently discovered!!

The OneBox has a bright, bright future"¦

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Posted by Joe Williams | Filed Under sem 

Comments

One Response to “OneBox and Local Business Listings”

  1. Brian Laks on March 8th, 2007 10:50 pm

    Thanks Joe… I definitely think Google Local is a great resource for businesses and I’m surprised more don’t take advantage of it, especially because it’s FREE! and the results appear above the natural results. That’s also a reason Froogle is a great addition to a business marketing strategy. I’m gonna check out that OneBoxer site, it sounds like a good idea.

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