November SEM Resource of the Month

November 29, 2006

This month’s SEM resource of the month carries on from October. E-Consultancy has recently released another blinder: Paid Search Marketing (PPC) Best Practice Guide. This comprehensive and in-depth heavy-weight of a guide is packed with over 250 top PPC pages.

Another fantastic piece of work by Dave Chaffey, complimenting the SEO Best Practice Guide and will no doubt further assist you in your full SEM efforts.

Key Sections:

Part 1. Planning For Paid Search Marketing
Part 2. Targeting With Paid Search Marketing
Part 3. Budget And Bid Management For Paid Search
Part 4. Creative, Testing And Optimisation For Paid Search Marketing
Part 5. Communications Integration For Paid Search
Part 6. Appendices For Paid Search Marketing Best Practice Guide