New PPC player in the form of Amazon’s Clickriver

November 4, 2006

With the pay-per-click (PPC) success of the big three, Google, Yahoo & MSN, it comes as no surprise that Amazon is after a slice of the PPC pie.

Step up Clickriver, currently a beta service in the states, which will allow advertisers the opportunity to purchase sponsored ads on Amazon.com. Clickriver displays ads during the complete shopping process, whether it begins with a user search or by browsing a category, right through to a resulting purchase. I’m sure this will raise a few eye browses in the search marketing world.

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