adtech London 2006
November 15, 2006
I recently had the pleasure of attending the adtech digital marketing showcase earlier this September. It really was quite cool!
The two day event “is firmly established as the industry’s must attend interactive marketing show. The show is designed to bring companies operating in the ‘digital advertising and marketing space’ together with UK decision-makers who understand the value of investing in interactive marketing.” adtech blurb.
Today I received an email with a breakdown of the stats for the two day event. This triggered something in my head to write a short summary of what went on and also to share some figures for the industry we are in.
There were some refreshingly new seminars by next generation agencies discussing user generated content and web 2.0. I particularly liked Jamie Riddell’s Web 2.0 seminar and how it related to blogging and social media marketing. They have recently launched a social media blog.
Top Marketing Areas of Interest
You can see the emerging social media marketing strategies of blogging, Web 2.0 and IPTV, along with mobile marketing are dominating the new look online marketing techniques. Here’s to next year’s do!
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