PubCon Vegas 2006 Roundup

November 25, 2006

It’s that time of the year where search engine marketing professionals gather for the 2006 WebmasterWorld’s PubCon.

Seoroundtable provides a solid roundup of what was going on.

November 14th:

  1. WebmasterWorld Pubcon Kickoff Keynote Address - Guy Kawasaki
  2. Feeds, Blogs, News, and Social Search (FeedBurner, Digg, Topix)
  3. SEO and Big Search
  4. Feeds and Other Alternative Optimization Opportunities
  5. Link Development and Linking Optimization
  6. Affiliate Strategies and Content Strategies
  7. Feeding the Engines - Writing Copy
  8. Corporate Mega Site SEO Management
  9. Special Afternoon Keynote by Jon S Von Tetzchner of Opera

November 15th:

  1. New Age of Web Advertising Keynote by John Battelle
  2. Local and Mobile Local Search
  3. What Every Webmaster Should Know: PHP, PERL, ASP.net
  4. International and European Optimization
  5. Search Blogger and Reporter Forum
  6. Purchasing Links
  7. Duplicate Content Issues (Yahoo & Google)
  8. Super Session : Search and Research on a Rail

Cool Party: Yahoo! Rents Out Hugh Hefner’s Sky Villa in Palms Hotel

November 16th:

  1. Special Guest Keynote - Danny Sullivan - Search Engine Land
  2. Press and Public Relation Campaigns
  3. Forums and Communities : Building and Optimization
  4. Spider and DOS Defense - Rebels, Renegades, and Rogues
  5. Interactive Site Reviews and SERP Quality Control Forum

Lee Odden shares some videos from Pubcon. I particularly liked the views of Lee, Rand Fishkin & Todd Malicoat on social media marketing & linkbaiting and how important they are now and for the future.

SEOMOZ’s Monster PubCon Roundup!

Posted by Joe Williams | Filed Under events | Leave a Comment 

adtech London 2006

November 15, 2006

I recently had the pleasure of attending the adtech digital marketing showcase earlier this September. It really was quite cool!

The two day event “is firmly established as the industry’s must attend interactive marketing show. The show is designed to bring companies operating in the ‘digital advertising and marketing space’ together with UK decision-makers who understand the value of investing in interactive marketing.” adtech blurb.

Today I received an email with a breakdown of the stats for the two day event. This triggered something in my head to write a short summary of what went on and also to share some figures for the industry we are in.

There were some refreshingly new seminars by next generation agencies discussing user generated content and web 2.0. I particularly liked Jamie Riddell’s Web 2.0 seminar and how it related to blogging and social media marketing. They have recently launched a social media blog.
Top Marketing Areas of Interest

london adtec 2006

You can see the emerging social media marketing strategies of blogging, Web 2.0 and IPTV, along with mobile marketing are dominating the new look online marketing techniques. Here’s to next year’s do!

Posted by Joe Williams | Filed Under events | Leave a Comment