SEO contest: “ambatch dotcom seocontest” August Update
August 30, 2006
The end of August enters the second month into the 2006 SEO World Championship where SEO Amateurs battle it out against industry experts. This really is one of the greatest SEO contests with over million Google results for the competition’s keywords.
The 2006 SEO World Championship challenges budding marketers and webmasters to reach the summit of Google for this year’s golden keywords, ‘Ambatchdotcom SEOContest’.
Like the movie Fight Club, The SEO World Championship has no rules! This really is an excellent way to observe SEO experts battle it out with various on-page and off-page SEO techniques…
Link Building Links
August 20, 2006
Over the last few years it has become evidently apparent that off-page SEO techniques hold as much weight as more traditional on-page SEO techniques – with link building in the forefront. However there is much debate as how to best implement a successful link building campaign… Fear not, checkout these cool link building links for an up-to-date overview of what’s hot and what’s not!
Google Conversion University
August 17, 2006
Google Analytics’ Conversion University is nothing new, but worthy of a mention as its such a great resource for marketing & content optimization, driving traffic and converting visitors. Conversion University is updated regularly by industry experts and provides some valuable search marketing and web analytics tips.
Google Analytics is absolutely free!
Matt Cutts Overview
August 12, 2006
Google Guru Matt Cutts provides some video SEO answers. It covers qualities for a good site, some SEO myths and looks at getting the right balance in optimizing for search engines and users. This seems to be very popular, with some interesting posts attached to it – this looks like it could be a regular feature as he has recently added an equally interesting video on data centre updates.Matt also offers SEO advice on writing content that users and search engines will love. Some of this is coming sense - but it is definitely a worthwhile read!
Is there a Gap in the SEM Consultancy Market?
August 8, 2006
We are now into the second half of 2006 and an interesting news article posted at e-consultancy indicates there is an emerging gap in the market for pure SEM companies. There are lots of companies that are happy to take your business, but can you be sure they have the knowledge, proven experience and specialty to outline an online marketing strategy that matches your market area? Read the full article: Why aren’t there more online strategy consultants?Since companies started providing consultancy in SEO and SEM there have always been questions marks into the ethical nature of the service provided. An interesting post on searchenginewatch highlights the Top 10 Ways SEM Companies Bend the Truth to Win Business. Of course, not all SEM companies are un-ethical, but it is important clients realise the ways some SEM companies will try to win business. This article reiterates the need for ethical pure SEM companies.
Google Trends
August 3, 2006
Google has released yet another valuable webmaster’s measurement tool in the form of Google Trends. Google Trends allows marketers to discover what the world has been ‘Googling’ in search terms and can be sorted by time, language and geolocation. It shows how search volumes for a specific search term varies over time and provides major news articles relating to the term which may help explain surges in volumes.
Google Trends is in the early stages of development and results are currently approximations. However, this tool is extremely powerful for identifying seasonal trends for specific search terms and I can not help but think this tool can be used to aid in Pay Per Click (PPC) local and regional ad targeting and much more!
